An authentic pictorial language
Marleen Dippner’s passion for corporate photography
Juicy, crisp, jazzy – our wide variety of products not only have top flavors but are also really eye-catching. For our channels, photographer Marleen Dippner impressively sets the scene for them over and over again. But that’s not all! The woman behind the camera is responsible for logistics tasks at Bösch Boden Spies at the same time. In an interview, Marleen Dippner reveals how she reached this double function and what her jobs are all about.
Please tell us about your job at BBS.
I work for Bösch Boden Spies as a photographer two days a week, and am employed in the logistics area on the remaining three days.
How did you take up photography?
There was an internal call for bids in 2015 to photograph our success stories. This grew into a photography competition judged by a neutral jury of colleagues. I was awarded second place, and soon saw the potential in this field. After that, together with the Marketing Department and one of our Managing Directors, Michael Rund, I was allowed to establish the “Photography” area.
But you’re actually still working in the logistics function; how do they fit together?
Not at all. That’s why my job is divided between these two areas, which I also separate in terms of time. Support from my logistics team gives me the backing I need to make this individual arrangement at all possible.
What must be borne in mind with your kind of photography?
A great love for detail is the very first requirement, of course. But the appropriate equipment is also required, especially designed for food and product photography. For example, it also needs a good macro lens, a photo-shooting table, a sturdy tripod, a lighting set and many other things. Also, I always have small accessories close at hand, e.g. tweezers, a paintbrush or modelling dough to ensure the handmade cakes or pralines remain steady. The fact that we know one another personally is an advantage when making portraits of colleagues. It immediately ensures a relaxed atmosphere, and puts many camera-shy individuals at ease.
Is there a special “BBS style”?
Products made by hand from natural raw materials ingredients should also be appreciated as such. Image processing, deliberately used with caution and a minimalist setup, shifts the focus onto the product. Natural colors and small blemishes are not a problem; in fact, they are part of our look. A crack in a nut, broken edges on the chocolate, uneven lines on muesli bars – I emphasize some of these “blemishes”, or smooth them out attractively. Always in such a way that the photo looks as unretouched as possible, so the product retains its natural appearance.
What do you like photographing in your leisure time?
My favorite leisure time activity is photographing black-and-white portraits. For this I use my analogue kleinbild and medium-format cameras.
Which aspect of your profession do you find especially exciting?
No two days are the same. Sometimes I am faced with new, thrilling logistics challenges, and sometimes new ideas emerge for the photography area. I very much appreciate the confidence placed in me, and the opportunities for personal development within the company.
What are the biggest differences between logistics and photography?
A specialist knowledge of logistics, customer service, teamwork and mutual support on the one hand; creativity, image-processing skills, aesthetics and spontaneity on the other.
Which area do you prefer?
Both areas offer opportunities for self-development and participation. Logistics offers me the cornerstones I need for photography. With creative challenges, I drive at full speed! I like the ability to see what I have created – that’s what photography offers me. In everyday life, these apparent contradictions form a unified whole in which I can combine my skills and abilities.
Which product was particularly exciting or challenging to photograph?
I found sharing in the development of our visual language especially exciting. The route to the final look of a motif is always challenging – because it’s something new that develops in collaboration with the Marketing Department.
Which motif would you particularly like to have in front of the lens?
I am greatly fascinated by artists of all kinds, and by impressive characters. I really would have liked to make a portrait of Marilyn Monroe or Johnny Cash.