Savory
Sugar and salt reduced Ketchup
Trends
The expectations consumers have of a given product have increased significantly in recent years. They want to understand the products and trace their value creation as closely as possible. This is why Clean Label, which has already become a global standard, is now being taken one step further:...
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Innova 2017Consumers are willing to pay more for premium-quality gourmet products. While they primarily trust well-known brands, they’d also like to see something new from them. And so, the trend in product launches is a return to a brand’s origins – highlighted with classic branding and packaging....
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Innova 2017The food industry is under pressure to verifiably reduce the amount of added sugar in products. But often it is these very added sugars that create the typical sweetness and flavor that consumers like. So the challenge is to combine the simultaneous demand for delicious products and a clean list...
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Innova 2017
Functionality
Phytonutrients
Calories
Salt reduction
100 % natural
Natural flavor enhancement
Natural taste impact
Natural fruity acids
Contact
Christoph Hensel
R&D Food Scientist, Portfolio Management & Innovation