Beverages
Smoothie
Trends
Many consumers now follow very individual nutritional rules. They know all about the products and ingredients that are good for them, and give them preference when putting together their personal diet. They also draw on experiences gained with “free-from” products and special nutritional... Read more
The expectations consumers have of a given product have increased significantly in recent years. They want to understand the products and trace their value creation as closely as possible. This is why Clean Label, which has already become a global standard, is now being taken one step further:... Read more
Children have a big influence on a family’s daily diet. Now that the food industry has recognized them as an important target group, whining is increasingly a thing of the past. Child-friendly packaging introduces tomorrow’s consumers to healthy ingredients in a fun way. This satisfies both... Read more
Consumers are willing to pay more for premium-quality gourmet products. While they primarily trust well-known brands, they’d also like to see something new from them. And so, the trend in product launches is a return to a brand’s origins – highlighted with classic branding and packaging.... Read more
Ingredients
Functionality
(free) radical scavenger
No crystal sugar
Natural taste impact
Natural color stabilization
Partner
Ocean Spray
Ocean Spray’s success story began in 1930 when three cranberry growers in Lakeville, Massachusetts teamed up with a common goal: to open up new...
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Contact
R&D Food Scientist, Portfolio Management & Innovation