A new facet of the recipe. By focusing on texture, the industry has found another way to make products special and attractive for consumers. A special mouthfeel can be compelling for many consumers. Surprising them with this holds great potential in 2018. In the past five years, the number of texture mentions on new products has already doubled. Seeds are still a popular ingredient for that certain “crunchy extra” with the positive side effect that they are also a good source of protein.