It’s not enough for food just to taste good – it has to look good, too. This visual trend continues to gain momentum in 2019 as social networks such as Instagram and Pinterest become increasingly important. Meanwhile, consumers continue to expect nothing less than complete freedom from artificial colorants – they want the beautiful colors to come from natural sources, e.g. concentrates, powders, and extracts. On top of that, the packaging itself should have a winning design to do justice to the content.