Bountiful choice stands for variety, surprise, fun & experience, again paired with the consumer’s desire for individuality. In general, there are no limits to innovation – it’s all about the interplay of texture, appearance and taste.
This cross-category trend is... Read more
The requirements for food at a given moment during the day vary as greatly as the moments themselves. Because sometimes just a bite will do, the trend in snacks continues across all food categories. Products are positioned depending on the occasions for eating throughout the day: whether for... Read more
A new facet of the recipe. By focusing on texture, the industry has found another way to make products special and attractive for consumers. A special mouthfeel can be compelling for many consumers. Surprising them with this holds great potential in 2018. In the past five years, the number of... Read more
Unsaturated fatty acids
Natural flavor enhancement
Reduced water migration