Children have a big influence on a family’s daily diet. Now that the food industry has recognized them as an important target group, whining is increasingly a thing of the past. Child-friendly packaging introduces tomorrow’s consumers to healthy ingredients in a fun way. This satisfies both target groups – parents and children. And younger generations are now better informed about healthy foods and a varied diet, are open to new products as well as taste experiences, and influence their parents when buying cherished and authentic products.