Food has long been used to boost mood – and Covid has reinforced this.
Mental health is more important than ever. Before the pandemic with lockdowns the great majority of millennials already felt stressed at least a few times a month and three quarters of consumers in general felt very or pretty busy in an average week.
Many everyday foods are linked with improving mood like chocolate, sweet goods or salty snacks. Market strategy to approach mood food development is to deliver a benefit the consumer can feel.