The other health related trend that was pushed massively by the pandemic is immunity foods.
Immunity has long been important to Asian consumers, and now Covid has – also in the Western world – focused people’s minds on keeping their immune systems healthy. Right now 3 in 5 global consumers actively look for food products to boost their immune health, and half of the world spent time educating them on ingredients & ways to keep them healthy.
Besides enough sleep and being physically healthy consumers identify naturally healthy food sources as perfect supporters for their immune system.