Salad-Topping

The expectations consumers have of a given product have increased significantly in recent years. They want to understand the products and trace their value creation as closely as possible. This is why Clean Label, which has already become a global standard, is now being taken one step further:... Read more

Innova 2017

Consumers are willing to pay more for premium-quality gourmet products. While they primarily trust well-known brands, they’d also like to see something new from them. And so, the trend in product launches is a return to a brand’s origins – highlighted with classic branding and packaging.... Read more

Innova 2017

The requirements for food at a given moment during the day vary as greatly as the moments themselves. Because sometimes just a bite will do, the trend in snacks continues across all food categories. Products are positioned depending on the occasions for eating throughout the day: whether for... Read more

Innova 2017