Chocolate & Confectionary
Bountiful choice stands for variety, surprise, fun & experience, again paired with the consumer’s desire for individuality. In general, there are no limits to innovation – it’s all about the interplay of texture, appearance and taste.
This cross-category trend is... Read more
The requirements for food at a given moment during the day vary as greatly as the moments themselves. Because sometimes just a bite will do, the trend in snacks continues across all food categories. Products are positioned depending on the occasions for eating throughout the day: whether for... Read more
A new facet of the recipe. By focusing on texture, the industry has found another way to make products special and attractive for consumers. A special mouthfeel can be compelling for many consumers. Surprising them with this holds great potential in 2018. In the past five years, the number of... Read more
100 % natural
Natural taste impact
Natural color stabilization