In terms of volume, the snack market has grown by an average 13% per year over the last 5 years. An impressive development that clearly shows: snacking is fully en vogue. Yet consumers also still care about added health value. “Better-for-you snacks” made with healthy, natural ingredients are gaining market share. The main drivers of this development are Millennials, 77% of whom say they grab a snack at least once a day. The importance of snacks will continue to grow in the next few years. This opportunity also presents challenges: The trend to snacks unites many different trends. High-quality, healthy, and functional ingredients, clean label, texture, and convenience (easy-to-eat) play a big role when choosing a snack, and challenge the industry.