Baked Goods & Cereals
Sweet Roll
Trends
It’s not enough for food just to taste good – it has to look good, too. This visual trend continues to gain momentum in 2019 as social networks such as Instagram and Pinterest become increasingly important. Meanwhile, consumers continue to expect nothing less than complete freedom from... Read more
In terms of volume, the snack market has grown by an average 13% per year over the last 5 years. An impressive development that clearly shows: snacking is fully en vogue. Yet consumers also still care about added health value. “Better-for-you snacks” made with healthy, natural... Read more
The trend towards personal wellbeing and holistic health has reached the food industry. Food is not exclusively a means to an end; it is expected to deliver a healthy value-add. Every consumer is looking for their personal feel-good diet and is guided less by facts than by their own opinions and... Read more
Bereits in der 2017er Trendübersicht unter den ersten zehn Lebensmittel-Trends enthalten, bleibt dies aktueller denn je. Das heißt, es gilt eine doppelte Zielgruppe zu bedienen: die Kinder & die Eltern. Von Vorteil ist hier, dass Kinder häufig offen sind für neue Produkte und... Read more
Ingredients
Functionality
Phytonutrients
Natural flavor enhancement
fruit piece identity
Soft texture
Partner
Ocean Spray
Ocean Spray’s success story began in 1930 when three cranberry growers in Lakeville, Massachusetts teamed up with a common goal: to open up new...
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Contact
- Dr. Silja Mörker
R&D Food Scientist, Portfolio Management & Innovation