Ingwer Limette Limonade
The Fritz brand may seem like a perpetual underdog, but its track record tells a different story. When we talk about Fritz, we’re talking about a company with a successful reputation across Europe. Despite its perpetual startup status, it has established itself as a force to be reckoned with.
Challenge
We're developing a new flavor that's quintessentially Fritz. It's new, delicious, not too sweet, but still not too bold—so it appeals to as many people as possible.
Resolution
Short development time, customized formulations through access to various suppliers (flavors, extracts, juices), flexible production of small batches for consumer testing, and the introduction of new raw material suppliers
Senior R&D Manager