Changing the taste of a product without losing its identity is almost impossible. This is probably one of the reasons why product developers all over the world are increasingly focusing on textures. Innovative texture approaches help them to reformulate old product concepts and develop new ones. Consumers are delighted, because new and unknown textures in known or new products provide surprising moments of pleasure on the one hand. On the other hand, texturizers such as nuts or seeds provide visual highlights and healthy ingredients and thus appeal to a young, health-oriented and Instagram-affine target group.