In 2020, consumers will continue to focus on plant-based foods. The interest goes far beyond fruit and vegetables. Nuts, cereals, seeds, spices and herbs also play a major role in the various nutritional concepts of consumers. The motives for increasing the use of plant-based ingredients are as varied as the ingredients themselves: From the desire to generally consume less meat to the need to consume less sugar and “bad” carbohydrates, there are a variety of motivations. One thing, however, unites them all: vegetable ingredients will have a great and growing importance in the food market in 2020 and beyond.